01Brand Identity · Collateral2026
BEACON Rebrand
For this project, I worked on the rebrand for VTC Enterprises and LOVARC, two Central Coast nonprofits that support individuals with disabilities through employment and support programs. As the organizations prepared to merge, they needed a new brand identity that could bring their services together under one parent brand while still respecting the history of both organizations. The project was developed with a team of three other designers, working closely with both organizations to create a clear, accessible, and cohesive visual system. The BEACON brand was built to feel inspiring, bold, and authentic, while remaining flexible enough to work across different audiences and communication channels. A key focus was making the brand feel both exciting and understandable, with clear language, spacious visuals, and a sense of possibility across every touchpoint.
Visual Identity
Logo
Primary Color
Typography
Secondary Colors
Divisions
A key part of the rebrand was creating a clear brand architecture for BEACON’s programs and services. Because VTC and LOVARC each offered a wide range of services, we needed to organize them into a structure that was easier for clients, families, donors, and community partners to understand. Our team helped define BEACON’s main divisions and pathways, including Life Services, Business Services, Culinary Services, the BEACON Café, and Landscaping Services. This included organizing what belonged under each category, developing naming systems, and creating sub-branding that felt connected to the parent brand while still giving each area its own identity.
Division Banners
Social Media
Social Media Posts
Story Highlights
Collateral
Brochure
Donor Box
Signage
Hill Graphics
